Multi-layered Marketing

Our marketing efforts target buyers who can see themselves living happily
in your home. Here's some of what we know about those potential buyers:

• Some are living in Metro Jackson; others, relocating from out-of-state
• 84% use the internet to shop for houses
• They are 10 times more likely to purchase a home they see on the
  internet than one they see in the newspaper
• 84% use a real estate agent in their search

Selecting the right media to reach them requires a multi-layered approach...

            1. Internet Websites
                Premium subscriptions to high-traffic websites show our listings, and
                highlight them with slide shows, virtual tours and extra features. A few of
                the websites we work include:
                     • Realtor.com (The Most-Visited Real Estate Site)
                     • RE/MAX.com (The #2 Most-Visited Real Estate Site)
                     • Homes.com
                     • HomeSearch.JacksonRealtor.com (public side of MLS)
                     • BillHetrick.com (Our own personal site)

            2. Other Agents
                Over 1,800 agents are members of the Jackson Multiple Listing
                Service. They have real-time notification about your home through the
                MLS site. We also enlist their help in selling your home in other ways,
                such as phone calls, emails, personal visits and Realtor open houses.

            3. Print Advertising
                Year-round presence in Showcase of Homes magazine steadily
                generates calls. Local newspaper ads promote our websites.

            4. TV Advertising
                We regularly run spots on Comcast Cable Channel 10, reaching over
                100,000 households in Hinds, Madison and Rankin counties.

            5. Color Flyers
                Our flyers are custom-designed, professionally printed and readily
                available curbside at your home.

            6. RealPing Technology
                Buyers reach us with the click of a button for info on your home.